Marketing Communications Are Used Both Before and After a Consumer

question 67

True/False

Marketing communications are used both before and after a consumer has purchased a product.

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic survival need and is inherently reinforcing without learning, such as food, water, or warmth.

Negative Reinforcement

involves the strengthening of a behavior because a negative condition is stopped or avoided as a consequence of the behavior.

Secondary Reinforcer

A stimulus that acquires its reinforcing capabilities by being linked with a primary reinforcer.

Primary Reinforcer

A naturally reinforcing item or outcome, such as food or water, that does not require learning to be considered rewarding.