The Number of Times an Individual Is Exposed to an Advertising

question 47

Multiple Choice

The number of times an individual is exposed to an advertising message by a media vehicle is known as ________.

• A) impact
• B) reach
• C) frequency
• D) impression
• E) engagement

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Definitions:

Information

Data that is processed, organized, or structured in a way that adds context or meaning, making it useful for decision-making or understanding.

Statistical Displays

Statistical Displays are visual representations of data, such as graphs, charts, and tables, used to convey statistical information clearly.

Manipulate

To skillfully handle, control, or use a tool, instrument, or system, often in a scientific or technical context.

Creator's Conclusions

Judgements or determinations made by the creator or investigator based on the analysis or findings of a study.