Advertisers Are Increasingly Shifting Larger Portions of Their Budgets to Media

question 46

Multiple Choice

Advertisers are increasingly shifting larger portions of their budgets to media that cost less and have more specific target audiences. Which of the following will be harmed the MOST by such a shift?

• A) radio
• B) newspapers
• C) network television
• D) search marketing
• E) mobile advertising

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Definitions:

Corporation Income Taxes

Taxes applied to the income or profit of corporations.

Small Corporations

These are businesses that are smaller in size, often categorized by fewer employees or lower annual revenue.

Income

The flow of cash or its equivalent received from work or investments over time.

Investment

The allocation of resources, usually financial, to assets or projects expected to generate future profits or benefits.