________ Is the Adjustment of Media Plans to Maximize Their

question 33

Multiple Choice

________ is the adjustment of media plans to maximize their performance.

• A) Media buying
• B) Media optimization
• C) Media selection
• D) Media planning
• E) Media scheduling

---

Definitions:

Vulnerabilities Analysis

A process of identifying, quantifying, and prioritizing (or ranking) the vulnerabilities in a system, such as in information technology systems or energy supply systems.

Petty Cash

Petty cash refers to a small amount of cash on hand used for paying minor expenses in an organization to avoid writing checks for small amounts.

Journal Entry

is a record in accounting that represents the recording of a financial transaction, comprising debit and credit entries.

Disbursed Accounts

These are accounts from which funds have been paid out or disbursed, typically to settle obligations or expenses.