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You Receive a Report That 68% of Your Target Market

question 94

Multiple Choice

You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. The information in the report relates to ________.


Definitions:

Biological Son

A male child related by direct genetic lineage to his parents, specifically sharing DNA with his biological mother and father.

Genes

Units of heredity made up of DNA, acting as instructions to make molecules called proteins.

Twin Study

A study in which groups of monozygotic (identical) and dizygotic (fraternal) twins of the same sex are compared to each other and to other family members for similarity on a given trait.

Monozygotic Twins

Twins that are genetically identical because they were formed from a single fertilized egg that split into two, sharing 100% of their genes.

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