In the AIDA Model, Advertising and Public Relations Are Most

question 31

Multiple Choice

In the AIDA model, advertising and public relations are most effective at generating ________.

• A) demand
• B) desire
• C) awareness
• D) action
• E) interest

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Definitions:

Cybersquatting

The practice of registering names, especially well-known company or brand names, as Internet domains, in the hope of reselling them at a profit.

B2B Margins

The profit margin achieved in transactions occurring between businesses, such as wholesaler to retailer, unlike transactions with the end consumer.

Amazon

Amazon is a multinational technology company focusing on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Horizontal Exchanges

refer to marketplaces or platforms that facilitate the trading, sharing, or selling of goods, services, or information between entities within the same industry or sector.