________ Is a Measure of the Number of People Who

question 24

Multiple Choice

________ is a measure of the number of people who could potentially receive an ad through a particular media vehicle.

• A) Reach
• B) Impression
• C) Circulation
• D) Traffic
• E) Frequency

---

Definitions:

Psychological Research

The systematic investigation of psychological phenomena through observation, experimentation, and theoretical modeling.

Personality Inventory

A questionnaire or survey used to assess personal traits and characteristics, often in the context of psychological testing.

Graduation GPA

Graduation GPA refers to the cumulative grade point average a student achieves upon completing their educational program.

Psychopathology

The study of mental disorders, including their symptoms, causes, and treatments.