Harpo Enterprises Maintains the Oprah Winfrey Show, a Web Site

question 23

Multiple Choice

Harpo Enterprises maintains the Oprah Winfrey show, a Web site, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone.

• A) variety
• B) contact
• C) consistency
• D) creativity
• E) convenience

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The shortened form of a word or phrase.

Misinterpreted

To understand or interpret incorrectly; to draw the wrong conclusion from.

Abbreviation

A shortened form of a word or phrase used to simplify communication.

Silent P

A linguistic occurrence where the letter "P" is not pronounced in certain words, like "pneumonia".