The First Step in the Media Selection Process Is to ________

question 56

Multiple Choice

The first step in the media selection process is to ________.

• A) develop a customer media profile
• B) establish a media budget and objectives
• C) create a media plan
• D) buy media
• E) place media

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Definitions:

Net Profits

The sum left over once all costs, taxes, and expenses have been deducted from the total income.

Partnership Status

The legal standing of a business entity comprising two or more individuals who share management and profits.

Compensation

Payment or benefits awarded to individuals for their services, labor, or for losses suffered.

Creditors

Individuals or entities that are owed money by debtors.