________ Occurs When Ads from Outside a Test Market Enter

question 57

Multiple Choice

________ occurs when ads from outside a test market enter the test market area and have the potential to confuse a marketer's reach and frequency calculations, while ________ occurs when ads meant for the test market touch people in nearby non-test markets.

• A) Spill-out; spill-in
• B) Spill-in; spill-out
• C) Auditing; modeling
• D) Modeling; auditing
• E) Ad trafficking; media optimization

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Definitions:

Organizational Culture

The set of shared values, beliefs, norms, and practices that characterize an organization and guide its members' behaviors.

Corporate Culture

the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.

Existing Product

A good or service that is currently available in the market and known to consumers.

Customer Needs

Customer needs are the requirements and desires that customers expect a product or service to fulfill.