________ Occurs When Ads from Outside a Test Market Enter

question 57

Multiple Choice

________ occurs when ads from outside a test market enter the test market area and have the potential to confuse a marketer's reach and frequency calculations, while ________ occurs when ads meant for the test market touch people in nearby non-test markets.

• A) Spill-out; spill-in
• B) Spill-in; spill-out
• C) Auditing; modeling
• D) Modeling; auditing
• E) Ad trafficking; media optimization

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Definitions:

Net Realizable Value

The estimated selling price of goods minus the costs of their sale or disposal, used in accounting to ensure assets are not overstated.

Profit Margin

A financial metric used to assess a company's profitability by dividing net income by net sales, usually expressed as a percentage.

Ceiling

In accounting, it refers to the upper limit placed on the value of an asset or a group of assets, often to prevent overestimation.

Principle of Conservatism

An accounting guideline where revenue and assets are not overestimated while liabilities and expenses are not underestimated.