The First Step in the Media Selection Process Is to ________

question 56

Multiple Choice

The first step in the media selection process is to ________.

• A) develop a customer media profile
• B) establish a media budget and objectives
• C) create a media plan
• D) buy media
• E) place media

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Definitions:

Vigor

Physical strength, good health, or intense activity; the quality of being vibrant and energetic.

Activation

The process of stimulating something to increase its level of action or operational state, often used in biological and neurological contexts.

Directionality

The quality of being oriented in a specific direction; in psychology, it can refer to the focus or orientation of motives or behaviors.

Persistence

The continued effort to do or achieve something despite difficulties, failure, or opposition.