An Ad in a Professional Journal Targeted to an Audience

question 119

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.

• A)personal selling
• B)direct marketing
• C)a push strategy
• D)a pull strategy
• E)public relations

---

Definitions:

Workers

Individuals engaged in some form of employment, contributing labor for the production of goods or services.

Marginal Revenue Product

The additional revenue generated from using one more unit of a factor of production, holding all other factors constant.

Third Worker

The hypothetical or actual addition of a third employee in a production process, often considered in discussions of productivity and efficiency.

NFL Quarterbacks

Key players in American football teams responsible for directing the team's offensive play and often considered leaders on the field.