In the 1950s Concept of the 12 Categories of a Marketing

question 20

Multiple Choice

In the 1950s concept of the 12 categories of a marketing mix, ________ included decisions about which products to offer and where to sell them.

• A) servicing
• B) product planning
• C) promotions
• D) channels of distribution
• E) fact finding and analysis

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Definitions:

Manufacturing Overhead Applied

The allocation of manufacturing overhead costs to individual units of product based on a predetermined rate or method.

Work in Process Inventory

Work in Process Inventory consists of materials and products that are in the process of being manufactured but are not yet complete.

Work in Process

The portion of inventory that is in the production process but has not yet been completed.

Finished Goods

Goods that are fully manufactured and available for sale to buyers.