Dry, a Maker of a Line of Men's and Women's

question 90

True/False

Dry, a maker of a line of men's and women's deodorants, is interested in including only the most efficient media types in its media plan. Dry is unlikely to include network television in its media plan.

---

Definitions:

Pareto Efficient

A condition of resource allocation in which making one person better off necessitates making another person worse off.

Net Benefit

The total benefits of a decision or action, subtracting any associated costs, reflecting the overall value or payoff.

Equitable Distribution

The fair and just allocation or distribution of resources among members of a society.

Pareto Optimal

A state of allocation of resources from which it is impossible to reallocate to make any individual or preference criterion better off without making at least one individual or preference criterion worse off.