As They Were Originally Designed, the 4 Ps Were Intended

question 74

True/False

As they were originally designed, the 4 Ps were intended to be both distinct and independent from the other aspects of a marketing mix.

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Definitions:

Miller

George A. Miller was an American psychologist who made significant contributions to the cognitive psychology field, notably proposing that the human mind can hold 7 ± 2 pieces of information in short-term memory.

Maintenance Rehearsal

A cognitive process of repeatedly reviewing information to be retained in short-term memory and possibly encoded into long-term memory.

Short-term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period.

Stimulus

Any object, event, or change in the environment that elicits a sensory or behavioral response in an organism.