How Does the AIDA Model Explain Why a Company's Communications

question 13

Essay

How does the AIDA model explain why a company's communications mix typically use multiple communications elements?

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Definitions:

Organic Debris

Organic matter, such as leaves, twigs, and other plant or animal material, that has accumulated in a natural environment.

Calcium Carbonate

A chemical compound with the formula CaCO3, commonly found in rocks as the minerals calcite and aragonite and is the main component of pearls and the shells of marine organisms.

Clay

1. Any fine-grained sedimentary particle that is finer than 1/256 mm. 2. A family of finely crystalline, hydrous-silicate minerals with a two- or three-layered crystal structure.

Calcium Carbonate

A chemical compound found in rocks as the minerals calcite and aragonite, and is the primary component of shells of marine organisms, snails, and eggs.