Today, the Most Common Classification of the Components of a Marketing

question 56

Multiple Choice

Today, the most common classification of the components of a marketing mix is the ________.

• A) 4 Cs
• B) 4 Ps
• C) 7 Ps
• D) 7 Cs
• E) 12 variables

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Definitions:

Unconditioned Stimulus

In classical conditioning, this is a stimulus that elicits a natural, reflexive response without the need for prior learning.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually evoked by the first stimulus alone.

Car Backfiring

A loud noise resulting from unburned fuel vapor igniting in the exhaust system of an automobile, often sounding similar to a gunshot.

Insight Therapy

Psychotherapeutic techniques designed to improve psychological functioning by increasing the patient's awareness of underlying motives and defenses.