In the 1950s Concept of the 12 Categories of a Marketing

question 55

Multiple Choice

In the 1950s concept of the 12 categories of a marketing mix, ________ included determining whether any intellectual property would be involved in the marketing plan.

• A) branding
• B) product planning
• C) promotions
• D) channels of distribution
• E) fact finding and analysis

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Definitions:

Humanistic Approach

A psychological perspective emphasizing personal growth, self-actualization, and the inherent goodness of humans.

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.

Environmental Determinants

Factors in the environment that influence health, behavior, and quality of life in both positive and negative ways.

Behavioral Approach

A psychological perspective emphasizing the study of observable behaviors and the roles of learning and environment in shaping behavior.