It Is Most Useful to Think of the 4 Ps

question 65

Multiple Choice

It is most useful to think of the 4 Ps from a(n) ________ perspective.

• A) relational
• B) customer
• C) managerial
• D) employee
• E) shareholder

Recognize appropriate salutations and openings in business communication.

Understand the use of enclosure notations in business letters.

Know the proper setup for memo headings.

Understand the specifications for mailing and formatting in U.S. business practices.

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Definitions:

Open Innovation

An approach that advocates for firms to use external ideas and collaborations in addition to internal efforts to advance their technology or products.

Creative Deviance

The act of breaking rules or norms in order to pursue novel ideas or solutions.

Creative Idea

An innovative or original thought that has the potential to solve problems or create value in new ways.

Extrinsic Rewards

Benefits or incentives given to an individual from an external source as recognition for performance or achievement, such as money or prizes.