Which of the Following 4 Ps Was NOT One of the 12

question 66

Multiple Choice

Which of the following 4 Ps was NOT one of the 12 categories of marketing variables in the 1950s concept of a marketing mix?

• A) price
• B) package
• C) promotion
• D) place
• E) planning

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Definitions:

Chris Ofili

A British artist known for his intricate and colorful artworks that often incorporate materials such as elephant dung.

Conventional Representations

Traditional or widely accepted ways of depicting or symbolizing subjects, especially in the arts or literature.

Barbara Kruger's Photo-collages

Artworks by contemporary artist Barbara Kruger, known for combining black and white photographs with declarative captions, challenging perceptions of power, identity, and sexuality.

Cultural Attitudes

The shared values, beliefs, norms, and practices of a group of people that shape their behavior and attitudes toward various aspects of life.