In Kotler's 4 Cs Model, ________ Takes the Place of Promotion

question 97

Multiple Choice

In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps.

• A) customer value
• B) channel
• C) credit
• D) communication
• E) convenience

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Definitions:

Set-Point Model

A theory in psychology that suggests individuals have a pre-set level of happiness or well-being, which is largely stable over time despite changes in circumstances.

Homeostasis

The regulatory process organisms use to maintain stable internal conditions despite external changes.

Teratogens

Substances or agents that can cross the placental barrier and produce fetal deformities when taken or absorbed by the mother during pregnancy.

Genetic Mutations

Permanent alterations in the DNA sequence that makes up a gene, which can result in variations in physical traits and health conditions.