A Marketer Analyzing the Types of Media Viewed and Used

question 96

Multiple Choice

A marketer analyzing the types of media viewed and used by members of a target market is analyzing the ________ element of the marketing mix.

• A) product
• B) promotion
• C) place
• D) physical evidence
• E) people

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Definitions:

Crude Oil

Crude oil is a naturally occurring, unrefined petroleum product composed of hydrocarbon deposits and other organic materials, a primary source of energy.

Boiling Point

The temperature at which a liquid's vapor pressure equals the external pressure surrounding the liquid, causing it to change into a vapor.

Accelerants

Substances used to increase the speed at which fire spreads.