Marketing-Mix Models Came into Popular Use as a Result of the ________

question 85

Multiple Choice

Marketing-mix models came into popular use as a result of the ________.

• A) switch to the 4 Cs view of the marketing mix
• B) switch to the 7 Ps view of the marketing mix
• C) widespread availability of scanner data
• D) increased use of digital marketing
• E) increased use of one-to-one marketing

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Definitions:

Quartzite

A hard, non-foliated metamorphic rock which was originally pure quartz sandstone and transformed through heat and pressure.

Fractures

Breaks in rock or mineral formations where there has been no significant movement on either side.

Unmetamorphosed Sedimentary

Refers to sedimentary rocks that have not undergone metamorphism and retain their original sedimentary characteristics.

Fault Scarps

Steep cliffs or slopes formed by the displacement of the ground surface due to movement along a fault.