Examlex
A change of business objectives should not lead to a reevaluation of the company's marketing-mix strategy.
Continuous Improvement
An ongoing effort to enhance products, services, or processes by making incremental improvements over time or through significant changes at once.
Market Research Surveys
The collection of information and insights from targeted market segments to assess preferences, behaviors, and perceptions regarding products or services.
Poor Service
Substandard or unsatisfactory provision of services to customers, often leading to dissatisfaction or complaints.
Product Quality
The measure of a product's ability to satisfy customer expectations, encompassing features, reliability, durability, and performance.
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