In the 1950s Concept of the 12 Categories of a Marketing

question 55

Multiple Choice

In the 1950s concept of the 12 categories of a marketing mix, ________ included determining whether any intellectual property would be involved in the marketing plan.

• A) branding
• B) product planning
• C) promotions
• D) channels of distribution
• E) fact finding and analysis

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Definitions:

Pure Play Approach

Use of a WACC that is unique to a particular project.

WACC

Weighted Average Cost of Capital; a measure of a firm's cost of capital where each category of capital is proportionately weighted.

Capital

Refers to financial assets or their financial value, as well as the tangible factors of production that are used to create other goods and services.

After-Tax Cost

The actual cost of an expense or investment after taking into account the effects of taxes.