In the 1950s Concept of the 12 Categories of a Marketing

question 22

Multiple Choice

In the 1950s concept of the 12 categories of a marketing mix, ________ included warehousing, inventory control, and transportation.

• A) pricing
• B) product planning
• C) physical handling
• D) servicing
• E) fact finding and analysis

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Definitions:

Normal Balances

Refers to the side of an account (debit or credit) where increases in the account are recorded.

Accounts

Financial records that track the transactions and balances for specific items such as assets, liabilities, equity, revenue, and expenses.

Debit

An accounting entry that results in either an increase in assets or a decrease in liabilities or equity on a company's balance sheet.

Credit

An accounting entry that increases a liability or equity account, or decreases an asset or expense account. It is also used in banking to denote the addition of funds to an account.