What Are Two Internal Reasons That Might Cause a Company

question 99

Essay

What are two internal reasons that might cause a company to reconsider its marketing-mix strategy?

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Definitions:

Frequency

The rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves), or in an electromagnetic field (as in radio waves and light).

B.F. Skinner

An influential American psychologist known for his work in behaviorism, particularly the development of the theory of operant conditioning.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reward or punishment.

Pigeons

Birds that are often used in research studies, particularly in experiments related to learning, memory, and navigation.