Which of the Following 4 Ps Was NOT One of the 12

question 66

Multiple Choice

Which of the following 4 Ps was NOT one of the 12 categories of marketing variables in the 1950s concept of a marketing mix?

• A) price
• B) package
• C) promotion
• D) place
• E) planning

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Definitions:

Foreign Subsidiaries

Entities that are owned or controlled by a parent company but are located in a different country.

Joint Ventures

Business arrangements in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task or business activity.

Corporate Codes

Guidelines and policies established by companies to govern behavior, ethics, and practices within their organizations.

Enforcement

The act of ensuring compliance with laws, regulations, or agreements, often by taking legal action against violators.