Today, the Most Common Classification of the Components of a Marketing

question 56

Multiple Choice

Today, the most common classification of the components of a marketing mix is the ________.

• A) 4 Cs
• B) 4 Ps
• C) 7 Ps
• D) 7 Cs
• E) 12 variables

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Definitions:

Performance Criteria

Standards or benchmarks used to evaluate the effectiveness or success of a task, process, or individual’s performance.

Sole Focus

The main or only point of concentration or attention on a specific matter or activity.

Future of the Relationship

Possible outcomes and directions in which a relationship might develop over time.

Level of Trust

The degree of confidence one party has in another's motives, actions, and statements in a relationship or situation.