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Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan. The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix.
Data
Quantitative or qualitative information collected for reference, analysis, or computation.
Processed Information
pertains to data that have been transformed through processing operations, such as sorting, filtering, or summarizing, to make it meaningful and useful for decision-making.
Decision Support Systems
Computer-based systems used by organizations to support decision-making processes.
Business Decisions
Choices made by businesses concerning strategic direction, operations, and policies with the aim of achieving organizational goals.
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