To Attract a Target Audience of 25- to 35-Year-Olds, Godiva

question 86

Multiple Choice

To attract a target audience of 25- to 35-year-olds, Godiva began running advertisements that resembled fashion advertisements. Godiva also began purchasing ad space in Vogue and Vanity Fair. In doing so, Godiva altered the ________ element of its marketing-mix strategy.

• A) product
• B) promotion
• C) place
• D) physical evidence
• E) price

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Definitions:

Union Suppression

Tactics or strategies employed by employers or governments to hinder union formation, diminish union influence, or dismantle existing unions.

Union-Management Cooperation

A collaborative approach between union and management to address and solve workplace issues, aimed at improving organizational performance and worker satisfaction.

Union Suppression Tactics

Strategies employed by employers to prevent the formation of unions or weaken existing unions, often to minimize labor costs or maintain managerial control.

Theory X Management

A management style based on the assumption that employees are inherently lazy and unambitious, requiring strict oversight and control.