In Kotler's 4 Cs Model, ________ Takes the Place of Promotion

question 97

Multiple Choice

In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps.

• A) customer value
• B) channel
• C) credit
• D) communication
• E) convenience

---

Definitions:

Factory Supervisor

An individual responsible for overseeing the daily operations, personnel, and production processes in a factory or manufacturing plant.

Depreciation

The process of allocating the cost of a tangible asset over its useful life.

Administrative Expense

Overhead or general expenses related to the day-to-day operations of a business but not directly tied to a specific project or product.

Period Cost

Costs that are expensed in the period in which they are incurred and are not directly tied to the production of inventory.