Today the 4 Ps Are Compared to Kotler's 4 Cs

question 73

Multiple Choice

Today the 4 Ps are compared to Kotler's 4 Cs. Product and place are called ________ and ________, respectively.

• A) convenience; customer value
• B) cost; convenience
• C) communication; customer value
• D) customer value; convenience
• E) communication; convenience

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Definitions:

Services

Services are intangible activities or benefits provided by one party to another, often characterized by their inability to be physically possessed.

Vertically

Refers to the upward or downward direction within an organization's hierarchy, often relating to communication, decision-making, or organizational structure.

Communication

The process by which information is exchanged between a sender and a receiver.

Coordination

The process of organizing people or groups so that they work together properly and well.