The Marketing-Mix Classifications of the 7 Ps and the 4

question 72

Multiple Choice

The marketing-mix classifications of the 7 Ps and the 4 Cs both take ________ marketing perspectives.

• A) technological
• B) partnership
• C) transactional
• D) relational
• E) traditional

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Definitions:

Tortious Act

A wrongful act or infringement of a right leading to legal liability, not arising from a contract or statute.

Estopped

A legal principle that prevents someone from arguing something contrary to a claim previously made or accepted in court.

Commission of a Tort

The act of committing a wrongful act, excluding breach of contract, for which a civil action can be brought.

Respondeat Superior

A doctrine under which a principal-employer is liable for any harm caused to a third party by an agent-employee in the course or scope of employment.