The Marketing-Mix Classifications of the 7 Ps and the 4

question 72

Multiple Choice

The marketing-mix classifications of the 7 Ps and the 4 Cs both take ________ marketing perspectives.

• A) technological
• B) partnership
• C) transactional
• D) relational
• E) traditional

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Definitions:

Brand Awareness

The degree to which consumers recognize and are familiar with a particular brand, its products, or services.

Social Media Campaign

A coordinated marketing effort designed to reinforce or assist with a business goal using one or more social media platforms.

Brand Style

The distinct design, visual look, and feel of a brand's marketing and communication materials.

Content Strategy

How you go about sharing specific assets online depending on the audience, platform, and community related to your personal brand.