Today the 4 Ps Are Compared to Kotler's 4 Cs

question 73

Multiple Choice

Today the 4 Ps are compared to Kotler's 4 Cs. Product and place are called ________ and ________, respectively.

• A) convenience; customer value
• B) cost; convenience
• C) communication; customer value
• D) customer value; convenience
• E) communication; convenience

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Definitions:

Common Stock

Shares representing ownership in a company, providing rights to dividends and a vote in corporate decisions.

Initial Cash Sale

The revenue received from the first sale of goods or services for cash, excluding credit transactions.

Journal Entries

Recorded business transactions in the accounting ledger, detailing the financial effects on the company's accounts.

Stated Value

A value assigned to no-par value stock by the company's board of directors to define a minimum legal capital.