Macy's Department Stores Carry a Wide Range of Product Lines

question 44

Multiple Choice

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales, in particular offering discounts to customers who use a Macy's credit card. These are examples of Macy's adjusting the ________ element of the 4 Cs of the marketing mix.

• A) customer value
• B) cost
• C) convenience
• D) channel
• E) credit

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