FreshDirect, an Online Grocer with a Customer-Friendly Web Site and a Fleet

question 2

Multiple Choice

FreshDirect, an online grocer with a customer-friendly Web site and a fleet of delivery trucks, calls itself "the new way to shop for food" and emphasizes that it brings quality foods "right to your door." This is an example of a company differentiating itself through the ________ element of the 4 Cs of the marketing mix.

• A) customer value
• B) cost
• C) convenience
• D) channel
• E) communication