A Company That Does Not Respond to Changes in the Market

question 64

True/False

A company that does not respond to changes in the market has, by default, made a decision about its marketing-mix strategy.

---

Definitions:

Diminish

To decrease or make smaller in size, importance, or intensity.

Excludability

The characteristic displayed by those goods and services for which sellers are able to prevent nonbuyers from obtaining benefits.

Consuming

Consuming involves using up goods or services by purchasing, eating, or utilizing them to satisfy needs or wants.

Good

A material item or service that satisfies a need or desire and is available for purchase or trade.