Explain Why, According to Kotler, the 4 Ps Concept of the Marketing

question 93

Essay

Explain why, according to Kotler, the 4 Ps concept of the marketing mix should be replaced with the 4 Cs concept. Include a brief explanation of each of the 4 Cs.

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Definitions:

Straight-Line Method

Method that allocates an equal amount of depreciation over an asset’s period of usefulness.

Semiannual

Pertaining to a period of six months or occurring twice a year.

Bond Interest Expense

The cost incurred by an issuer of bonds for the interest payments made to bondholders during a reporting period.

Carrying Value

The monetary value of an asset as recorded on the balance sheet, taking into account factors like depreciation or amortization.