How Do Booms and Bitner's 7 Ps Differ from the Framework

question 75

Essay

How do Booms and Bitner's 7 Ps differ from the framework of the 4 Ps? Explain why Booms and Bitner proposed a different classification.

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Definitions:

Crash Cost

The additional costs incurred to reduce the completion time of a project or an activity, typically beyond standard operation costs.

Time-savings

The reduction in time required to perform a task, often achieved through efficiency improvements or technological advancements.

Crash Budget

An extreme budgeting method used to significantly reduce spending or development time, often under tight deadlines or financial constraints.