Which of the Following Is the Best Example of Trended

question 79

Multiple Choice

Which of the following is the best example of trended data?

• A) responses from surveys about current fashions and fads collected from 100 teenagers over the period of a weekend
• B) responses from surveys about packaged goods brand attributes collected every six months from the same set of 100 parents ages 29-39
• C) telephone responses from a direct response television ad aired on different channels at different times over the course of a month
• D) comparisons of competitors' sales performance in a single business quarter
• E) interview responses that have been adjusted to compensate for bias from the interviewers

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