A Regional Restaurant Chain Spends $90,000 for a Local Television

question 9

Multiple Choice

A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue. What is the ROMI factor?

• A) 4
• B) 5
• C) 50%
• D) $360,000
• E) $450,000

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Definitions:

Independent Variable

The variable in an experiment or model that is manipulated or changed to observe its effect on a dependent variable.

Coefficient of Determination

This statistic measures the proportion of the variance in the dependent variable that is predictable from the independent variable(s).

Correlation Coefficient

A statistical measure that calculates the strength of the relationship between the relative movements of two variables, ranging from -1 to 1.

Gender

A social construct that pertains to the roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.