A Regional Restaurant Chain Spends $90,000 for a Local Television

question 21

Multiple Choice

A regional restaurant chain spends $90,000 for a local television advertising campaign that delivers $450,000 in incremental revenue. If the incremental contribution margin based on the incremental revenue for this campaign is 75%, then how much would the program return for each additional marketing dollar invested?

• A) $2.70
• B) $3.00
• C) $3.75
• D) $5.00
• E) $7.50

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Definitions:

Diverse Workforce

A labor force that includes individuals from a variety of backgrounds, cultures, ages, genders, and perspectives, enriching the work environment and enhancing creativity and innovation.

Supportive Leadership

A leadership style characterized by offering guidance, feedback, and encouragement to team members, fostering a positive and productive working environment.

Employee Advocacy

The promotion of a company or organization by its staff members, who share their support for the company's brand, products, or services on their personal social media accounts.

Corporate Culture

The shared beliefs, practices, behaviors, and values that characterize an organization and its members.