A Company with Limited Financial Resources Would Be LEAST Likely

question 49

Multiple Choice

A company with limited financial resources would be LEAST likely to use which of the following elements of the communications mix?

• A) personal selling
• B) sales promotions
• C) local newspaper advertising
• D) national television advertising
• E) public relations

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Definitions:

Accounts Receivable

Funds that customers owe to a business for products or services provided but not yet compensated for.

Liquidity

A measure of how easily assets can be converted into cash without significant loss in value.

Deposits in Transit

Funds that have been received and recorded by a business but not yet recorded by the bank, leading to a discrepancy in the accounting records until the deposit clears.

Currency

A system of money in general use in a particular country.