Examlex
What is the purpose of a purchase funnel? Identify four different stages of the purchase funnel and the marketing objectives associated with each stage.
Incentive
Something that motivates or encourages someone to do something, often used in contexts of motivation and behavioral economics.
Need
A requirement for something because it is essential or very important, often referring to something necessary for psychological or physical survival.
Drive Reduction
A theory in psychology that motivation arises from biological needs driving behavior to return to a state of homeostasis or balance.
Optimal Arousal
A theory suggesting there is a level of arousal that is ideal for performance, balancing between too low and too high.
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