Sharada Jones Led Her Marketing Team in Developing a New

question 31

Multiple Choice

Sharada Jones led her marketing team in developing a new advertising campaign. Before placing and running the advertisements, she wants to assess whether the campaign will effectively work toward her company's marketing objective of increasing brand awareness. Which of the following tools should Sharada choose?

• A) hurdle rating
• B) copy testing
• C) a purchase funnel
• D) return on key performance indicators
• E) return on marketing investment

---

Definitions:

Indifferent

A state or condition where a decision-maker has no preference between two or more alternatives.

Subcomponent

A subcomponent is a constituent part that plays a role within a larger component or system, often essential for its functionality.

Financial Advantage

A benefit in terms of money that can be gained from a particular action or investment.

Special Order

A special order refers to a one-time order that is outside the scope of regular production or services, often requiring a unique pricing and decision-making process.