The Target Audience and Purpose Affect the Format of a Business

question 17

Multiple Choice

The target audience and purpose affect the format of a business or marketing plan.For example,an element such as the level of detail should reflect

• A)the kind and complexity of the organization.
• B)the educational background of the key personnel.
• C)the investment potential of the investors.
• D)how well you know your audience.
• E)whether the plan is for a product or service.

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Definitions:

Unique Characteristics

Traits or features that distinguish an individual, object, or concept from others within the same category or group.

Social Category

Classification of people into groups based on shared characteristics such as gender, race, or religion.

Primary Group

A small, close-knit group of individuals who interact over a long period of time on direct and personal levels, such as a family or close friends.

Social Identity

The part of an individual's self-concept derived from perceived membership in a social group, including its norms and relationships.