Elements in a Marketing Plan Depend on Who the Audience

question 76

Multiple Choice

Elements in a marketing plan depend on who the audience is and what its purpose is. For example, the marketing plan for an internal audience would

• A) be informally written.
• B) contain specific financial details.
• C) point the direction for future marketing activities.
• D) explain organization and structure.
• E) provide biographical information of key players.

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Definitions:

H. Floresiensis

A species of small hominin that lived on the island of Flores, Indonesia, known for its remarkably small stature and brain size.

"Hobbits"

A nickname for Homo floresiensis, a small-bodied ancient human species discovered on the Indonesian island of Flores.

Foramen Magnum

A large opening in the base of the skull through which the spinal cord passes to connect to the brain.

Spinal Cord

In vertebrates, the dorsal, tubular nerve cord.